One of six visual and technical studies for the series Everyday Experiments by IKEA research lab SPACE10 – exploring how new technologies will redefine how we live at home.

What if every object in our homes was registered on the blockchain with all details about its production history, material composition, and its carbon footprint – and we could access it easily and playfully in AR? Chain of Traceability explores how spatial computing can help consumers make better decisions – and the vision of a circular economy. If we combined a powerful object-recognition AI with a search engine like Google Lens, we could create a digital twin of everyday object in our homes – and visualise product knowledge to a new depth. Revealing how big an impact a tiny detail can have. The MULA toy crane with blocks is only made from 2 materials: solid beech wood (stained and covered in clear lacquer), and a neodymium magnet. Wooden toys give us a good feeling, but the smallest component, the magnet, has the highest energy cost due to its multi-step production process. Text by FIELD.IO

Mátyás Czél


Marcus Wendt

Executive Creative Direction

Vera-Maria Glahn

Managing Director

Nicolas Le Dren

Design & Animation

Thomas O'Reilly

Design & Animation