Initial design concept and ongoing creative direction for restaurant dűlő embracing an honest take on rural Hungary.

Located in the centre of my hometown in Miskolc (North East Hungary), dűlő is an artisan restaurant launched by my family, putting seasonality and local ingredients in the focus. We have long term goals in shaping the region’s cultural identity by giving space for new ideas built on local gastronomic traditions. Altough we started with clear objectives, the visual identity is an ever forming, open ended process. Being newcomer to hospitality, we try to not restrict ourselves to guidelines, but to leave space for experimenting and then to welcome feedbacks. In order to initiate the conversation we wanted the people to perceive and feel the whole space they are in, just as you they do with the food. Instead of using painted colours, the shades were done by whitewash with mixtures of copper or brick powder. Furnitures were handmade with the Architecture Uncomfortable Workshop︎︎︎ using materials specific for the region: oak, metal, and pine. All the ceramics were handcrafted and finished in a wood-fired kiln.

Mátyás Czél

Creative director

Nóra Demeczky

Graphic design



Lujza Kocsis


Márton Varga